Design Director with 12+ years of experience crafting immersive brand experiences across physical and digital spaces. Currently leading global event design at Sol de Janeiro, I transform business objectives into memorable experiences while integrating emerging technologies like AR/VR. I have a proven track record of directing cross-functional teams and managing agency relationships to deliver cohesive brand narratives across international markets, having led successful campaigns for La Mer, Clinique, and Pat McGrath Labs.
Recent Work
SOL DE JANEIRO | Celebrate Outloud Sephoria Event & Pop Up
SEPHORiA & Sephora Managers Confrence 2024 | Event Design | AR Product Animation | Visual Merchandising
- SEPHORiA Brand Award - Best Use of Footprint Award: “Maximum client flow and captivating brand experiences stood out in this well-executed space!”
- Moodie David Report - Sol de Janeiro Celebrate out loud Holiday Campaign Lands at Paris CDG
Moodie David Report - Brand Spotlight ezine : Sol de Janeiro brings brazilian sunshine and body positivity to travel retail
”Since its acquisition in 2021, Sol de Janeiro has been one of the standout brands for L’OCCITANE Group. The brand grew +167% in FY2024 globally and now contributes over a quarter of the company’s overall sales.”
-
LA MER | The Rejuvenating Night Cream Retail Outpost
Visual Merchandising | Event Design | Campaign Concept
LA MER | The Lifting Firming Serum Press & Launch Event & Pop Up
Visual Merchandising | Event Design | Campaign Concept
LA MER x BACCARAT | VIP Traveling VIP Skin Care event for Gennasaine de La Mer The Serum Essence Launch
Visual Merchandising | Event Design |
Campaign Concept
LA MER | Ateleir of Wonder Holiday Campaign
Visual Merchandising | Event Design | Campaign Concept
ELCee Award 2024 - Winner of creative campaign and execution
MAKEUP BY MARIO | SoftSculpt, SurrealSkin, UltraSuede Launch
Visual Merchandising | PR Kit Design |
Packaging Design
PAT MCGRATH LABS
Fixture Design | Visual Merchandising | Event Design
